Brief
Elite training club is a luxury, eco-friendly and sustainable activewear brand. However, activewear is not just focused on gym training but as a casual option. This product is specifically targeted at the “fashion-forward fitness enthusiast.” The unique thing about our brand is the limited collection that keeps the product exclusive and in high demand
Approach
To market our premium activewear, we utilized Instagram to launch our "Midnight Collection" and generate excitement among our target audience. We also implemented a lead generation system to invite models for exclusive lifestyle brand photoshoots. Additionally, we strategically launched our brand in a high street mall in Birmingham, using a pop-up store approach to create a sense of exclusivity. These efforts helped us effectively promote our activewear and drive customer engagement and sales.
Highlights
- Onboarded 20 models in a month with my lead generation model.
- Devised the Pop-up store plan to display the newly launched collection at the heart of the Birmingham
- Drafted invitations and press releases to increase awareness of the pop store.