About Me
E-commerce SEO Executive passionate about AI, data-driven optimization, and creating seamless customer experiences.
I'm an e-commerce SEO Executive who lives for uncovering exactly what your customers crave—and now I'm leveling up with all things AI. I craft clear, compelling product descriptions and specs (no "gobbledygook" allowed!), then layer in SEO best practices to guide browsers straight to "buy."
Every day brings fresh data, shifting trends—and yes, a few curveballs from Google's latest update or a surprising AI-powered tool. These days you'll find me diving into AI modes and exploring new AI OS features, always eager to see how machine learning can make customer journeys smoother (and me a little smarter).
Optimization is never "done," and that's the fun of it: there's always a new insight to uncover, a new experiment to run—and maybe a coffee-fueled AI prompt to crack. Ready to make your store both search-friendly and future-proof? Let's get started!
Search Engine Optimisation
Driving organic traffic
Data Analytics
Insights that convert
Customer Journey
Optimized experiences
Skills & Technologies
Here are some of the technologies and tools I work with regularly.
Professional Experience
A comprehensive showcase of my professional journey across e-commerce, SEO, digital marketing, and entrepreneurship.
Leading digital transformation for two top UK flooring retailers, managing Shopify migrations, technical SEO, and AI-powered automation solutions.
Key Highlights:
- ●100% reduction in manual pricing updates through automation
- ●Successful migration of two major brand storefronts
- ●Custom AI extension for product description generation
Formulated and executed e-commerce content strategy for the US luxury tea market, leading SEO initiatives and keyword research.
Key Highlights:
- ●Led e-commerce SEO strategy for luxury tea segment
- ●Achieved marked increase in product page rankings
- ●Improved search engine rankings through comprehensive keyword research
Analyzed and restructured e-commerce content architecture, executed backlink campaigns, and optimized technical SEO.
Key Highlights:
- ●Significant increase in user engagement and sales
- ●Successful backlink-building campaign with industry partners
- ●Improved search engine rankings for key product pages
Facilitated over $50,000 in annual leads for B2B companies through data-driven campaigns and CRO strategies.
Key Highlights:
- ●Facilitated over $50,000 in annual leads for B2B companies
- ●Led CRM and marketing campaigns across global markets
- ●Established key partnerships with startups enhancing global reach
Spearheaded annual e-commerce content strategy, optimized PPC campaigns, and implemented technical enhancements on Shopify Plus.
Key Highlights:
- ●Developed comprehensive annual e-commerce content strategy
- ●Optimized PPC campaigns maximizing ROI and conversion rates
- ●Implemented technical enhancements improving page load times
Co-founded and scaled Transport Tracker to over 10,000 users, generating $30,000+ annually through strategic partnerships.
Key Highlights:
- ●Scaled platform to over 10,000 users
- ●Generated over $30,000 annually in sales
- ●Developed comprehensive training programs for administrators
Want to see more of my work or discuss a project?
Latest Blog Posts
I write about e-commerce, SEO, digital marketing, and personal growth. Here are my recent articles.
Get In Touch
I'm always open to discussing new opportunities, interesting projects, or just having a chat.